Design concept: Flat Iron is a fictional business with AI-generated people and imagery. Demo by Xomer.
Downtown Los Angeles · Smash Burgers

Hand-pressed on a screaming-hot flat iron griddle.

Fresh beef, toasted brioche, and a crust you’ll dream about. Downtown LA’s best-kept secret.

1,200+ five-star reviews
A Closer Look

Fresh beef, toasted brioche.

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Fresh beef, toasted brioche

10 Years on the line
1,200+ Five-star reviews
Hand‑pressed Every single patty
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1,200+ five-star reviews

“Best smash burger in LA, not close.”

“The crust on these patties is unreal. Best smash burger in LA, not close.”

Demo review

“Waited 25 minutes. Would wait 50. The Bacon Melt is a religious experience.”

Demo review
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These reviews were written by Xomer as demo copy. Flat Iron has no customers, because Flat Iron is not a real business.

Our Story

Marco Reyes

Marco Reyes spent ten years working lines at three different restaurants across Los Angeles. When the pandemic closed every kitchen he’d ever cooked in, he spent six months in a borrowed parking lot perfecting the smash technique on a second-hand flat iron griddle.

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Find Us

Downtown Los Angeles

Hours

Monday – Thursday11am – 3pm
Friday – Saturday11am – 8pm
SundayClosed
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Serving Downtown LA. Call ahead and we’ll have the griddle running hot.

Call (213) 555-0147
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$7 to $17. Hand-pressed either way.

Downtown Los Angeles · Mon–Sat