The Xomer Blog

Practical guides for local business owners.

Practical questions, evidence to inspect, and tests you can run before choosing what to change.

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81 guides in 3 topics.

Web Strategy

How local business websites actually earn enquiries, and how to tell whether yours is doing it.

47 guides Browse Web Strategy

AEO Strategy

How AI answer engines choose what to recommend, and how to check whether they mention you.

25 guides Browse AEO Strategy

Local SEO

How local search results are put together, and which signals are worth your attention.

9 guides Browse Local SEO

Latest guides

The 9 most recent, newest first.

Article images are AI-generated illustrations and may include AI-generated people. They do not depict Xomer clients.

What Is AEO? AI Engine Optimization Explained for Local Businesses (2026)

What Is AEO? AI Engine Optimization Explained for Local Businesses (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How to Get Your Business Recommended by ChatGPT and Other AIs (2026)

How to Get Your Business Recommended by ChatGPT and Other AIs (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

Why Your Business Isn't Showing Up in ChatGPT (2026)

Why Your Business Isn't Showing Up in ChatGPT (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How AI Engines Decide What to Recommend (2026)

How AI Engines Decide What to Recommend (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

AEO vs SEO: What Local Businesses Actually Need in 2026

AEO vs SEO: What Local Businesses Actually Need in 2026

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How to Audit ChatGPT Visibility for a Pest Control Business

How to Audit ChatGPT Visibility for a Pest Control Business

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How to Audit ChatGPT Visibility for a Landscaping Business

How to Audit ChatGPT Visibility for a Landscaping Business

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How to Audit ChatGPT Visibility for an Electrical Business (2026)

How to Audit ChatGPT Visibility for an Electrical Business (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.

How to Audit ChatGPT Visibility for a Roofing Business (2026)

How to Audit ChatGPT Visibility for a Roofing Business (2026)

A practical aeo strategy guide to evaluate the issue, verify the available evidence, and decide what to do next.